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The Pinterest tag allows advertisers to track specific actions, or events, on any pages on their websites. With the Pinterest tag, the advertisers can also attach customized event data on those eventsﾠtoﾠgather detailed information on visitors' behaviors on the websites. Then the advertisers can later use the information to refine their audiences for ad campaigns on Pinterest.
Supported Integration Types
Pinterest Tag can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Pinterest Tag can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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