Mobile, IoT, and Connected Devices
So you need to manage customer data from mobile devices? This is just one type of data among many— learn how Tealium enables a unified approach
Mobile Data Management Solutions
Your customer data is more valuable (and accessible) when it’s all managed together. Centralizing mobile data and data from other channels creates significant value when you have flexible tools to unify and enrich that data.
Ensure that every aspect of your customer experience strategy– across web, mobile, connected devices and beyond– shares the same up-to-the-moment data to fuel exceptional customer experiences and insights.
What You Collect (and How) Impacts
What You Deliver
What You Deliver
Mobile data has some very unique considerations. It’s also just one part of a complex data landscape. Tealium has the tools to get data in, no matter where it comes from.
One way to get data in (or out) is using APIs and delivering data through the cloud, server-side.
Evernote- Creatively Analytic Marketing: The Marriage of Data and Brand
You have to be able to automate a journey for every user and that means making data your best friend. Check out this video with Evernote’s CMO.
Using Collected Data – Integrations
Customers move fast and your data needs to match or exceed that speed. Integrations operationalize mobile data and ultimately activate the value of your customer data foundation.
Client-side vs Server-side Data Collection and Delivery
You can collect and deliver data client-side or server-side– but each approach comes with benefits and drawbacks. Read this handy guide to get the facts on the advantages and disadvantages of each.
Elegir entre la gestión de datos del lado del cliente y del servidor
A lot goes into having a data platform enabling all possible data activation options. Learn how you choose one or the other.