Every day, new technologies are opening up new ways to influence potenial customers at every step on their path to purchase. We’ll explore how CMOs are harnessing the disruptive forces of new media to engage with customers. It’s about new ideas, new content, new platforms, even more connected data–and understanding it all so that you can move forward with confidence. The IPMI CMO Institute is a 2 1⁄2 day meeting designed to facilitate dialogue amongst leading corporate marketing practioners and experts.
Clint Ivy, senior director of education services, will be speaking on the marketing showcase panel on April 19 at 2:45 p.m.