January 2015 – Tealium

In Tag Management Posted January 14, 2015

Why Free Tag Management is Good for Enterprise TMS Vendors

The year was 2000, and I was working in Washington, D.C., fresh out of college (James Madison) for a Y2K remediation software company (remember Y2K?). Ready for a change, I decided to move to San [...]

By Erik Bratt

In Tag Management Posted January 7, 2015

What is Tag Management? The Animated Video

Ever tried explaining tag management to a non-digital marketer? It can take just a little bit of explanation, starting with what tags are, the important role they play, and why these little bits [...]