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Data layers have been used for years as a means for driving sophisticated tag management deployments. Today’s leading enterprise marketing and IT professionals have evolved to also regard the [...]

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

Customers are generating vast amounts of data while engaging on their mobile devices: browsing websites, interacting with native apps, leveraging GPS and other location services, and so much [...]

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]