Friday 5: This Week’s MarTech Articles You Don’t Want To Miss

Reading Time: 2 minutes

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

Data is the New Currency, But Are Advertisers Spending Wisely?
A MarketingLand Article

Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they’re reaching the right audiences. How should they separate the data contenders from the data pretenders? Keep reading.

Tackling GDPR Compliance Before Time Runs Out
A McKinsey Article

After an initial wait-and-see approach around GDPR, many companies in Europe, Asia, the US and beyond are starting to set up sizable compliance programs. Since the GDPR is based on principles rather than rules, the onus is on individual companies to determine implementation in their particular context. This process is fraught with uncertainty and many companies are struggling to…keep reading.

The Importance of Building Ethics Into Artificial Intelligence
A Mashable Article

A crucial step toward building a secure and thriving AI industry is collectively defining what ethical AI means for people developing the technology – and people using it. At its core, AI is the creation of intelligent machines that think, work and learn like humans and AI should not be…keep reading.

Tealium Specializes In Customer Data Orchestration to Drive Brand Loyalty
A Loyalty360 Article

Adam Corey, Vice President of Marketing at Tealium, talked to Loyalty360 about how his company helps brands and the importance of gaining a holistic view of…keep reading.

4 Ways to Foster a Culture of Friendship & Why It Matters
An Inc.com Article

Everyone enjoys having friends, or at least friendly faces, at work. They make for good lunchtime company and honest thought partners. As a leader, it’s natural to be concerned that friends at work can cause distractions. But according to recent research, having friends at work actually improves…keep reading.

Partner Spotlight
Tealium partner ObservePoint has recently released a Forrester Report on “Defining Customer Impact Metrics to Drive Digital Business Success.” Download today and start measuring the effectiveness of an omnichannel customer journey.

Still haven’t registered for Tealium’s GDPR webinar with ObservePoint? Join us next Wednesday, August 23rd and learn the tactical steps you must take to ensure GDPR compliance. Register now!

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