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    Blog

     Platformization and the Evolution from Task-based Silos to Enterprise Orchestration
    0
    By Matt Parisi
    In Martech
    Posted June 1, 2017

    Platformization and the Evolution from Task-based Silos to Enterprise Orchestration

    Coming out of the Martech conference, we’re highlighting 3 industry insights that marketers should be aware of as they continue to innovate at the intersection of people, processes and tools. [...]

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     6 Strategic Ways To Build An Effective Privacy Organization
    0
    By Julie Graham
    In Confidentialité
    Posted May 31, 2017

    6 Strategic Ways To Build An Effective Privacy Organization

    Data governance and privacy has become quite the hot topic as the General Data Protection Regulation (GDPR) just passed the 1-year-out mark for going into effect on May 25, 2018. Business owners, [...]

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     The Mental State of the Modern Marketer On Technology Adoption
    0
    By Matt Parisi
    In Martech
    Posted May 30, 2017

    The Mental State of the Modern Marketer On Technology Adoption

    MarTech San Francisco May 9-11th Conference: Recap Part 1 Going to the MarTech conference is a weird mix of excitement and apprehension. While it’s interesting to see how fast new technologies [...]

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     Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
    0
    By Julie Graham
    In Martech
    Posted May 26, 2017

    Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

    MarTech news is exciting, innovative and everywhere – feel like you can’t get through it all? We’ve got you covered each Friday as we share our top recommended readings for the week. 7 [...]

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     As The GDPR Approaches, It May Be Time To Re-Evaluate Your Tag Management System
    0
    By Meredith Albertson
    In Tag Management
    Posted May 24, 2017

    As The GDPR Approaches, It May Be Time To Re-Evaluate Your Tag Management System

    With the General Data Protection Regulation (GDPR) set to take effect in less than a year (May, 2018), it is essential that digital businesses have a greater understanding of how their data is [...]

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     3 Commonly Made Mistakes Around Data Privacy: Get Your Facts Straight
    0
    By Julie Graham
    In Data Governance
    Posted May 22, 2017

    3 Commonly Made Mistakes Around Data Privacy: Get Your Facts Straight

    Successful brands know the power that having detailed data on their customers can produce – it becomes their biggest opportunity and truly can act like marketing gold as it allows them to [...]

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     MarTech Series Interview with Adam Corey, VP of Marketing at Tealium
    0
    By Julie Graham
    In Inside Tealium
    Posted May 19, 2017

    MarTech Series Interview with Adam Corey, VP of Marketing at Tealium

    MarTech’s Interview Series recently sat down for a fun Q&A style chat with Tealium’s very own martech leader Adam Corey, VP of Marketing.  MTS: Tell us a little bit about your [...]

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     The 6 Degrees of Separation – Connected By Mobile
    0
    By Jen Brown
    In Customer Centricity
    Posted May 18, 2017

    The 6 Degrees of Separation – Connected By Mobile

    Consumers have become more connected than ever, with Brits now spending between nine and ten hours per day online. But for marketers, building a truly connected picture of the customer journey [...]

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     Why Now Is The Perfect Time To Evaluate Your Tag Management Options
    0
    By Julie Graham
    In Tag Management
    Posted May 15, 2017

    Why Now Is The Perfect Time To Evaluate Your Tag Management Options

    The MarTech world is all about change and with that change of course comes major product announcements as technology solutions evolve. Anytime a big player in the tag management space prompts [...]

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     How To Submit & Win A Stellar Digital Marketing Award
    0
    By Julie Graham
    In Marketing Technology
    Posted May 12, 2017

    How To Submit & Win A Stellar Digital Marketing Award

    An Interview with Recent MarTech Hackies Winner Matt Parisi Winners were announced at MarTechs event in San Francisco and Matt Parisi, Product Marketing Manager at Tealium, brought home the famed [...]

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