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      • Adobe + Tealium
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    Blog

     Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data
    1
    By Jay Calavas
    In Customer Centricity
    Posted June 11, 2015

    Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data

    Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term [...]

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     What is a Real-time Enterprise Data Platform?
    0
    By Erik Bratt
    In Customer Centricity
    Posted June 9, 2015

    What is a Real-time Enterprise Data Platform?

    READ MORE
     Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric
    0
    By Neal George
    In IoT and Mobile
    Posted June 2, 2015

    Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric

    Today’s marketers are increasingly attracted to solutions that claim to connect visitor IDs across devices to create more holistic customer views. Clearly the need for doing so is important given [...]

    READ MORE
     What is the biggest challenge for marketers so far in 2015?
    1
    By Richard Wright
    In Customer Centricity
    Posted June 1, 2015

    What is the biggest challenge for marketers so far in 2015?

    Digital Velocity Europe 2015 is just around the corner, on 11th June, and we are looking forward to another great day of discussing the latest digital trends, as well as ongoing challenges and [...]

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     10 Ways Tealium Powers Marketing Automation Programs
    0
    By Adam Corey
    In Customer Centricity
    Posted May 28, 2015

    10 Ways Tealium Powers Marketing Automation Programs

    One of the questions we get at Tealium is how we work with different technologies. With so many solutions touting the same goal, it can often be difficult to understand how these marketing [...]

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     One Segment, Many Channels: How to Maximize Your Customer Data
    0
    By Dan George
    In Customer Centricity
    Posted May 21, 2015

    One Segment, Many Channels: How to Maximize Your Customer Data

    One of the best things that happens when a client engages with our Tealium AudienceStream™ real-time enterprise data platform  is the discovery of new ways of solving old problems. We’re [...]

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     Atmospheric Marketing … with a Side of Bacon
    2
    By Adam Corey
    In Customer Centricity
    Posted May 5, 2015

    Atmospheric Marketing … with a Side of Bacon

    Here’s the question: how do you engage and pique the curiosity of 400+ digital marketers and technologists? Especially when this group has been around the block a few times, and has seen [...]

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    0
    By Ali Behnam
    In Insights and Analytics
    Posted April 29, 2015

    Why I Am Running for the DAA Board of Directors

    It is with great pleasure that I announce my nomination for the Digital Analytics Association (DAA) Board of Directors. The DAA is an organization that’s dear to my heart. I’ve been in the [...]

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     American Eagle, EA, Hyatt, L.L. Bean, Luxottica, VMware and Other Major Brands to Debut at Digital Velocity
    0
    By Erik Bratt
    In Customer Centricity
    Posted April 8, 2015

    American Eagle, EA, Hyatt, L.L. Bean, Luxottica, VMware and Other Major Brands to Debut at Digital Velocity

    Nineteen customer speakers representing 16 brands will take the stage next week at Digital Velocity 2015, covering a range of key digital marketing topics, from real-time marketing and mobile [...]

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     Agility and Flexibility are Key for Mobile Vendor Deployments
    2
    By Adam Corey
    In IoT and Mobile
    Posted April 6, 2015

    Agility and Flexibility are Key for Mobile Vendor Deployments

    A study last year by media agency OMD found that consumers switch between devices an average of 21 times per hour while at home. As someone who has spent an entire career focused on customer [...]

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