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Tag Archives for: "Data Governance"
Miss The GDPR Webinar Everyone’s Talking About? We’ve Got You Covered With These Top Takeaways
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By Julie Graham
In Martech Posted June 23, 2017

Miss The GDPR Webinar Everyone’s Talking About? We’ve Got You Covered With These Top Takeaways

Tealium and Forrester recently partnered in creating one of the highest rated webinars of the year on “A Not-So-Normal Webinar on GDPR: Creating Your Organization’s Plan”. With the [...]

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Why GDPR Isn’t Your Biggest Problem
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By Matt Parisi
In Data Governance Posted February 16, 2017

Why GDPR Isn’t Your Biggest Problem

In sales and marketing we often discuss the concept of a ‘compelling event’. The theory goes that people aren’t just buying tools that sound cool, they’re buying technology  when motivated by a [...]

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MarTech Holiday Predictions Roundup
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By Nicole Doone
In Customer Centricity Posted November 29, 2016

MarTech Holiday Predictions Roundup

The holiday shopping season is upon us, and this year is poised to be the biggest yet for ecommerce. Will it really be the most magical time of the year? For retailers, it can be a double-edged [...]

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25 Things your Tag Manager Should be Able to Do
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By Adam Corey
In Tag Management Posted June 7, 2016

25 Things your Tag Manager Should be Able to Do

Whether you’re evaluating your existing tag management solution or looking to implement a new one, there are many features to consider beyond the fundamentals of tag management. In our [...]

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E-Commerce Professionals: Make Hay While the Sun Shines and the Code Freezes
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By Richard Wright
In Tag Management Posted September 3, 2015

E-Commerce Professionals: Make Hay While the Sun Shines and the Code Freezes

It’s that time of the year again. Digital marketers have returned from their summer holidays and before their hard earned suntans have begun to fade, the spectre of the holiday code freeze has [...]

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Why The Term “Tag Management” Sucks
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By Ali Behnam
In Tag Management Posted June 16, 2015

Why The Term “Tag Management” Sucks

I’ve been a vendor practitioner in the digital marketing and analytics fields for the last 15 years. Prior to co-founding Tealium, I spent eight years at WebSideStory, a web analytics pioneer [...]

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