Search – Tealium

Posted September 30, 2016

Segment Once, Act Everywhere

On average, a single company works with upwards of 20 different marketing technology (MarTech) vendors and is constantly swapping out the old with the new. Thanks to tag management, it’s much [...]

By Jay Calavas

In Customer Centricity

Posted September 7, 2016

Create a Unified Language to Empower a Customer-Centric Strategy

It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]