Driving Contextual Marketing Experiences in the Increasingly Anonymous Era


La plupart des visiteurs de sites Web sont anonymes, soit environ 97 ou98 pourcents, d'après différentes études. En d'autres termes, pour la plupart des entreprises, seulement 2-3 pourcents des visiteurs partagent une adresse e-mail ou d'autres éléments d'identification, qui permettent de les classer dans la catégorie des clients connus.

Despite this staggering figure, today’s marketers focus most of their efforts to engage the small minority of known prospects via email. Anonymous data plays an important and direct role when it comes to driving contextual marketing experiences – enabling not only more relevant interactions with visitors in an unknown state, but also more compelling known customer experiences.

In this report, seasoned industry analyst Andrew Jones makes the case for marketers to leverage first-party, anonymous data to engage prospects and customers far more effectively than their competitors – and provides the technical guidance needed to achieve success.

Download your complimentary copy of the whitepaper, ‘Driving Contextual Marketing Experiences in the Increasingly Anonymous Era,’ to learn more.

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