An in-depth look at the Tealium products that fuel your digital marketing ecosystem.
Tealium’s award-winning products are developed through an ongoing discussion and collaboration between the company and its global customer base. This collection of datasheets is meant to provide you with a comprehensive view of the key features and benefits that comprise Tealium’s universal data hub, which encompasses tag management, segmentation and real-time action, and enterprise data feeds and services.
Tealium Product Overview
Tealium Customer Data Hub
Tealium’s Customer Data Hub is a single approach to collecting and managing your customer data to make it available to every customer touchpoint and marketing technology vendor in real time. With over 1,000 pre-built vendor integrations, Tealium’s Customer Data Hub ensures that every aspect of your customer experience strategy–across web, mobile, advertising, offline and beyond– shares the same up-to-the-moment data to fuel exceptional customer experiences and insights.
Read the Datasheet
Tealium iQ™ Tag Management
Tealium iQ Tag Management empowers users to control and manage their data and vendors across web, mobile, IoT and connected devices. As the foundation of Tealium’s Customer Data Hub, the Tealium iQ solution enables marketing organizations to unify disparate data sources, drive more consistent visitor interactions and control MarTech implementations.
Read the Datasheet
Tealium EventStream
Tealium EventStream is a lightweight data collection and delivery solution ideal for mobile, IoT and connected devices— or desktop and web when performance is critical. It is an API hub giving you ultimate flexibility to get all your cloud-based (server-side) data to one, central hub where anyone can orchestrate the data powering customer experience.
Read the Datasheet
Tealium AudienceStream®
As part of Tealium’s Customer Data Hub, AudienceStream powers digital businesses to create a unified view of customers and automate actions across every touchpoint and vendor in your entire digital ecosystem. You will gain a deeper understanding of customer behavior by stitching together unknown and known profiles, providing marketing and customer intelligence teams with a complete set of actionable online and offline interaction data.
Read the Datasheet
Tealium DataAccess™
Tealium DataAccess is a rich set of customer data services that fuels cross‑channel personalization and real–time customer interactions. DataAccess offers a clean, fully correlated dataset of visitor behavior or visitor profile data—all delivered to your real–time customer data supply chain. Unify and own all of the customer data available across your organization to fuel deeper insights.
Read the Datasheet
Additional Resources
What is Tag Management?
A tag management system (TMS) makes its easy to manage the implementation of digital marketing technology solutions.
Read the Datasheet
What is a Data Layer?
In short, it is a behind-the-scenes structure that web sites and mobile apps tap into to ensure consistent visitor data.
Read the Datasheet
Tealium iQ Extensions
Choosing the right digital marketing tools for your technology stack can be daunting. Engaging and converting visitors is the ultimate goal, so having options that allow you to test, evaluate, and optimize your investments will get you closer to running successful campaigns.
Read the Datasheet
Privacy and Data Governance
Data protection and international privacy compliance are important. The Tealium iQ tag management system provides precise control over the data and the practices surrounding your vendors.
Read the Datasheet
Multi-CDN Capability
Tealium has created the world’s first multi-CDN network for delivering web site vendor tags quicker and more efficiently than ever before, ensuring optimal speed and performance. The Tealium iQ multi-CDN network is the fastest Tag Management Network in the world.
Read the Datasheet
Omni-Channel Enrichment
The Tealium AudienceStream omnichannel enrichment technology marries your existing AudienceStream visitor profile data with your visitor data from other enterprise sources. This action closes the loop on consumer behaviors that occur in other online or offline channels, enabling highly relevant marketing actions.
Read the Datasheet
Choosing Client-Side or Server-Side Data Collection and Delivery
Both Client-Side and Server-Side tracking and delivery solutions have their advantages – here’s your guide to knowing the differences between the two, when it’s critical to test both options and how to strategically pick what’s best for your organization.
Read the Datasheet
Data Governance Checklist
5 Steps for Balancing Customer Experience with Privacy & Security
Read the Datasheet
Mobile, IoT and Connected Devices
Integrate mobile data seamlessly across your tech stack to engage your customers on any device, at any time and with a consistent and relevant message.
Read the Datasheet
Tealium iQ vs Free TMS
To evaluate what system is right for your business, it’s important to consider the overall ROI for adopting a tag management solution beyond product cost. Solutions should enable your business to move quicker, reduce resource costs, enable employees and ultimately empower the organization to leverage data more easily.
Read the Datasheet
Information Security
Securing the data that powers customer experience technologies is not only important for gaining customer trust, but also is mandated by emerging regulations. Tealium’s Customer Data Hub provides organizations unparalleled InfoSec capabilities to support compliance efforts.
Read the Datasheet
Mobile Glossary
With so many mobile technologies in the Digital Marketing space, it can be hard to keep track of the ever-increasing number of related acronyms and terms they bring with them. Tealium is here to help you define and understand OTT from IoT and SDKs from APKs.
Read the Datasheet
How to Approach Mobile Data Management
Don’t let the rise in mobile device usage and “mobile first” approaches lead to yet another silo to overcome down the road
Read the Datasheet
The Separation of Data and Execution
Customer behavior and technology on the market will always change. While data may change forms along the way, it’s usage is the one constant in this ever-evolving customer engagement challenge.
Read the Datasheet
Visitor Stitching
The pursuit of personalized and relevant omnichannel campaigns requires a unified view of consumer behavior across all devices. Now you can have it.
Read the Datasheet
CDPs and DMPs: Key Differences, Benefits, and How They Co-Exist
Better Together In Powering A More Successful MarTech Stack
Read the Datasheet
