August 2012 – Tealium

In Enterprise Tag Management, Standard, Tag Management Posted August 27, 2012

Taming the Growing Complexity of Digital Marketing: 7 Questions with Econsultancy’s Stefan Tornquist

Editor’s Note: The following is an interview with Stefan Tornquist, VP of Research at Econsultancy, the leading source of independent advice and insight on digital marketing and e-commerce. [...]

By Erik Bratt

In digital marketing, Tag Management Posted August 6, 2012

E-Commerce Marketers: Escape the Holiday ‘Code Freeze’ with Tag Management

To the list of examples of how tag management increases marketing agility, add another: escaping the traditional holiday ‘code freeze’ that many online retailers implement during the [...]