February 2013 – Tealium

In digital marketing, Standard, Tag Management Posted February 28, 2013

Webinar: Managing Continuous Change – Responsive Design and Tag Management

As e-commerce technology continues to evolve, digital marketers are increasingly turning to tag management for a seamless way to manage their third-party vendors, and maximize online marketing [...]

By tealium

In Omnichannel Marketing, Standard, Tag Management Posted February 12, 2013

Video: Jim Sterne Defines Big Data and Solving Data Challenges With Tag Management

Jim Sterne, founder of the Digital Analytics Association (DAA) and eMetrics Summit, was the keynote speaker at Digital Velocity. In his presentation, “Nimble Digital Marketing [...]

By tealium

In Business Inteligence, digital marketing, Martech, Standard, Tag Management Posted February 11, 2013

Video: Andrew Edwards Talks ‘Convergence Analytics’ and the Benefits of Tag Management

Andrew Edwards, co-founder of the Digital Analytics Assocation (DAA) CEO at Technology Leaders, and Managing Partner at Efectyv Marketing joined a panel of web analytics industry pioneers at [...]

By tealium

In digital marketing, Omnichannel Marketing, Standard, Tag Management Posted February 5, 2013

Video: Forrester’s Joe Stanhope on Tag Management and Big Data

Forrester Research’s Joe Stanhope, one of the industry’s leading authorities on tag management, recently gave his take on numerous hot topics, including the role of tag management in [...]