During a recent Tealium University event, we asked digital marketers from major brands about why they chose Tealium for their tag management needs. Here’s what they had to say.
The symptoms are usually the same: lots of digital marketing vendor tags, lots of data, and no easy way to manage everything. That’s a common pain scenario described by many people who have [...]
One of the core, recognized benefits of tag management is marketing agility, i.e., the ability to launch new solutions and campaigns faster than ever before. With tag management in their arsenal, [...]