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Author Archive for: "andrewedwards"
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By Andrew Edwards
In digital marketing, Enterprise Tag Management, Standard, Tag Management, Web Analytics Posted October 8, 2013

Closing the Analytics Action Gap

Editor’s Note: This is part of an ongoing blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management platform. [...]

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About the Author

Andrew Edwards

Andrew is a digital marketing executive with 20 years’ experience servicing the enterprise customer. Currently he is Managing Partner at Efectyv Digital, a digital marketing consulting company and Managing Partner at Technology Leaders, a web analytics consulting firm he founded in 2002. He combines extensive technical knowledge with a broad strategic understanding of digital marketing and especially digital measurement, plus hands-on creative in the form of the written word, user-experience and traditional design.

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