Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

The Art of Storytelling Meets the Science of Data Analysis
An eMarketer Article

All brands have a story to tell consumers, but telling it in a way consumers want to hear can be challenging. Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages to consumers. Marketers are relying on a mix of…keep reading.

Don’t Limit MarTech to Top of the Funnel: Apply Across the Entire Customer Journey
A CMSWire Article

As the MarTech solutions available to brands evolve at an ever-increasing pace, the role of the CMO is also undergoing a critical transition. Traditionally, those responsibilities have focused on winning new customers by effectively communicating a brand’s story and differentiation. While undoubtedly still essential, a recent study found that…keep reading.

Data Protection & AI: How Can We Control Our Creations?
A Huffington Post Article

For marketers, this evolution in machine learning has enormous potential: almost all (98%) think it will benefit their marketing efforts. It’s easy to see why confidence is high – smart technology can help brands in multiple areas, from boosting targeting precision to improving product suggestions. But this enthusiasm is still…keep reading.

How to Overcome the Fear Factor in Machine Learning
An information age Article

The march of the machines is upon society: the vast power of machine learning has been freed from the confines of IT laboratories and is disrupting businesses across the world, delivering deep insight, accurate predictions and detailed learnings that have the potential to make huge transformation. But there’s an issue: these immense, invaluable insights are wasted unless business leaders actually…keep reading.

Tim Ferriss Just Revealed His SImple 3-Step Secret to Success (in Business and in Life) 
An Inc.com Article

In a recent TED Talk, Tim Ferriss says what we most fear saying, asking, or doing often be what we most need to do if we want to be successful. But how do you get past the fear and actually do the things you most need to do to be successful? To stop avoiding the things you need to do – or are afraid to do – first stop avoidingkeep reading.

Webinar Spotlights
Last chance to register for next week’s webinar on Thursday, August 17th, at 9 a.m. PT/12 p.m. PT. on: The Customer Data Platform: Solving Problems & Driving Digital Transformation. Join David Raab, Founder of the CDP Institute and Adam Corey, VP of Marketing at Tealium in this fireside chat as they discuss how these purpose-built products assemble and distribute customer data, why CDPs are faster, easier to use, cheaper and more flexible than other solutions and how a CDP can help drive a business’s digital transformation. Register today!


Registration now open for our upcoming webinar on Wednesday, August 23rd, at 10 a.m. PT/1 p.m. ET on: GDPR: Tactical Steps You Must Take to Ensure Compliance. Join Chris Slovak, VP of Global Solutions Consulting at Tealium and Clint Eagar, VP of Data Governance at ObservePoint as they show webinar attendees how to audit and document digital properties, establish solid security and privacy measures within an organization and employ the customer-at-the-center-mandate in everything a business does. Register today!
 

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