Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
Why GDPR Is Great News for Marketers & Will Create A More Efficient Data Economy
An Econsultancy Article
As things stand, we are in a situation where the immensely valuable commodity of personal data is being collected by businesses either for free, or for a fraction of its true worth. What’s more, data is being acquired via non-transparent means, used for…keep reading.
The Next Generation of Digitized Airlines: Three Brands on Transformation in Travel
A ClickZ Article
Industry heavyweights from three major airlines – Emirates, JetBlue and Qantas, are a great example of showing how brands should react in times of disruption and transformation. All speakers agreed that a more streamlined and personal user experience would not only improve their efficiency and profitability, but also around the benefits this digital transformation will deliver to their customers. So how will they do it?…keep reading.
A Marketing Roadmap for Personalization
A MarTech Today Article
Personalization is all the rage in digital marketing these days, and with good reason. As an industry, we’ve reached a point where the tools necessary to launch personalization campaigns are more accessible – and affordable – than ever. But while technical challenges were always the most obvious roadblocks for…keep reading.
10 Tips for Getting Started with Machine Learning
A CIO Article
Machine learning (ML) is fast becoming a litmus test for forward-thinking CIOs. Companies that fail to adopt machine learning for product development or business operations risk falling behind more nimble competitors in the coming decade. The time to adopt AI and ML is now and the best way to get started is…keep reading.
Getting Ready for the Future of Work
A McKinsey & Company Article
Work is changing. Digital communications have made remote work commonplace. The gig economy is growing and advances in artificial intelligence (AI) and robotics could upend the conventional workplace. For workers, then, the ability to adapt their skills to…keep reading.
Webinar Spotlight
Customer Data Platforms: An “Ask Me Anything” Webinar on Thursday, September 28th at 10 a.m. PT. Register today to submit your CDP related questions to get live answers on the webinar. Register today!
GDPR: Balancing Customer Experience w/Security & Privacy on Wednesday, October 11th at 10 a.m. PT. Register today to learn the basics of GDPR, how brands need to ensure compliance and the best ways to balance all things GDPR with exceptional customer experience. Register today!
