Marketing Strategy
December 5, 2023
MarTech news is exciting, innovative and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
The Next Tech Innovation To Help Marketers Engage Live Audiences: Voice
A MarTech Today Article
Audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase. Keep reading…
Will Businesses Be Strictly Online In The Next 10 Years?
A DMN News Article
66% of small business owners say it’s “likely” or “extremely likely” that they’ll be conducting their business strictly online within the next 10 years, according to a recent GetApp poll of 200 U.S. business owners who have both online and brick-and-mortar presences. However Garter doesn’t feel this is completely realistic. Keep reading...
6 Ways To Exceed Your Customer’s Expectations Just With Good Manners
An Entrepreneur Article
Customers can buy what you sell elsewhere, so show them courtesy, respect and gratitude for choosing you. Exceed their expectations and deliver outstanding customer service before the sale, during the sale and after the sale. Keep reading…
If Your Company Isn’t Good at Analytics, It’s Not Ready for AI
A Harvard Business Review Article
Management teams often assume they can leapfrog best practices for basic data analytics by going directly to adopting artificial intelligence and other advanced technologies. But companies that rush into sophisticated artificial intelligence before reaching a critical mass of automated processes and structured analytics can end up paralyzed.. Keep reading…
A Marketer’s Guide to the Looming EU Global Data Protection Regulation
A Digiday Article
The enforcement of the new European data privacy laws, which prevent brands from using a person’s data unless they have explicit permission, is less than a year away, and it seems advertisers are none the wiser to the risks and rewards the General Data Protection Regulation brings. Keep reading…
Partner Content Spotlight
Tealium valued partner, Decibel Insight, is helping people gain a fresh perspective on their website and a richer understanding of their customers. Their latest eBook, 5 Difficult Questions to Ask of Your Website (and 5 Heatmaps to Answer Them), puts websites to the test as martech professionals are able to uncover deep customer insights by asking uncomfortable questions of their website. Read the eBook today!
