Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
Here’s How to See the Data that Tech Giants Have About You
A Fast Company Article
Facebook, Apple, Google, and Twitter probably have more info about you than you think. And the only way to know for sure is to download it all. keep reading…
How IoT will Reinvent Supply Chain Management
A CIO Article
Companies are increasingly adding IoT to their logistics operations in pursuit of greater visibility and efficiency in their supply chains — and to stave off disruptions to come...keep reading
As GDPR Looms, What Are The Biggest Uncertainties?
An AdExchanger Article
Everyone in the industry claims – at least publicly – to be ready for the General Data Protection Regulation (GDPR), which starts Friday. But how can that be true? There are too many unknowns to predict what will happen when the industrywide regulation kicks in…keep reading
After GDPR, here come the Unintended Consequences
A Martech Today Article
It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave.
It’s the same with Unintended Consequences. And, given its complexity and scope, it’s likely that the General Data Protection Regulation (GDPR) — whose implementation begins tomorrow — will have plenty of those…keep reading
Activating Customer Data as a Competitive Differentiator
A Martech Advisor Article
Since the explosion of digital platforms has created overwhelming amounts of data, companies have been struggling with how to make effective use of that data across their businesses. With data living in “silos” throughout the organization, it has been difficult to have alignment at an organizational level and make effective business decisions…keep reading
