Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
CMO Spend on Analytics Expected To Double In Next Three Years, Despite Overall Economic Uncertainty
A ClickZ Article
A new report published by The CMO Survey has found that optimism in the US economy is at a seven year low among marketers. On average, 56% of CMOs are feeling less optimistic about the nation’s economy during Q1 2019 and around half of CFOs believe the country will hit a recession before the end of 2019. The report goes into a lot of detail as to the priorities of US marketers against…keep reading.
Navigating The MarTech Maze: How To Ensure Implementation Runs Smoothly
A Marketing Week Article
According to the Martech 2019 report – a collaboration between four organizations in the sector – 96% of marketers believe martech is necessary for achieving future goals and 91% are planning to increase automated customer interactions by using it. Their enthusiasm does not seem to be dimmed by the sometimes substantial challenges organizations face when trying to integrate…keep reading.
How To Win Over Customers With AdTech
A MarTech Series Article
As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall journey, which limits engagement and ad performance. The good news for marketers is…keep reading.
Can This AI Really “Fix” Fashion’s Data Problem?
A Forbes Article
Ashwini Asokan is a rare breed of female entrepreneur – the breed that encouraged VC’s to empty their pockets in recognition of the power of the AI platform she founded, Vue.ai. Powered by the AI company Mad Street Den, that she founded alongside her husband, Asokan put this power to use in the form of retail AI solutions for fashion companies. “Retail data is…keep reading.
3 Helpful Strategies for Doing Thorough Work In a Fast Paced Work Environment
A Thrive Global Article
In a fast-paced office, it can be challenging to keep up with the flow of work. Factor in priorities and urgent work, as well as long-term and short-term projects, and you may find yourself keeping track of multiple schedules and timelines. You’re also probably expected to move through tasks quickly yet thoroughly — which is easier said than done when you need to focus on the big picture in addition to…keep reading.
