In HBO’s uber popular drama series “Game of Thrones,” a major plot line revolves around the “War of the Five Kings” – an ongoing war between five powerful families over who shall sit atop the iron throne of power.
In digital marketing, we have another type of battle brewing – call it the “Game of Clouds,” in which technology giants such as Adobe, IBM and others are fighting for the hearts and minds (and dollars) of marketers with a growing suite of cloud marketing applications.
This cloud battle has now been well documented, most recently by Andrew Jones, an analyst for the Altimeter Group, who lists Adobe, Salesforce, Oracle and IBM as the premier marketing clouds. We would add Microsoft and Google to this list of “power marketing clouds,” but there are several others on the move as well – Marketo, for example, recently announced an expanded suite of products.
So why the cloud building boom? Each vendor is vying to become the de facto hub for enterprise digital marketing. Customers, meanwhile, can benefit by leveraging one vendor for their many needs. In addition, marketing clouds offer the potential to drive more profitable cross-channel customer interactions.
But the “Game of the Clouds” is messy, leaving customers confused and on edge as to which marketing cloud is the best.
Fortunately, they no longer have to worry about picking one cloud over the other. Through Tealium, marketers can build their own cloud from the best pieces of the digital marketing ecosystem, whether its entire marketing clouds or best-of-breed point solutions.
Here are the benefits of building your own cloud with Tealium:
Although we don’t know how the “War of the Five Kings” turns out in HBO’s hit drama (I’m waiting breathlessly), we can hope the “Game of Clouds” has taken a peaceful turn with the emergence of Tealium and unified marketing as an easy way to maximize your marketing cloud investments.
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Bonus: Read more from Constellation Research Analyst Dr. Natalie Petouhoff about how Tealium’s unique, vendor-neutral approach is impacting the ‘cloud wars.’