Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
Marketers, It’s Time to Start Thinking Like IT
A DM News Article
The partnership between IT and marketing has mostly been in its infancy – but now it has to quickly grow up. Companies have until 2018 to upgrade the digital security of their martech systems, or risk hefty fines in the event of a data breach, under new GDPR rulings. This means that marketers need to…keep reading.
Insurance Struggles with Lead Gen & Data Analytics
An InformationWeek Article
Insurance agencies struggle to reach new prospects. To adapt to changing markets they must overcome challenges with data integration, data quality and systems fragmentation. The only solution is…keep reading.
How Uniting Marketing & IT Can Help Your Company Progress
A MarketingTech Article
We often talk about sales and marketing alignment, but there’s another alignment that needs to happen: marketing and IT. It would behoove us all to get these sometimes disparate departments on the same page as marketers are now truly seeing the value in helping their audience, rather than selling to their audience. By partnering with IT marketers will then be able to better…keep reading.
Starbucks Is Closing Its Online Store As a “Seismic Shift” Hits the Retail Industry
A Business Insider Article
Starbucks’ online is store is discounting items up to 50% as the coffee giant prepares to close the store for good. They will close its online store on October 1st but people will still be able to buy it’s online items like glasses, mugs, coffee brewers and more at third-party sellers like Amazon and Starbucks’ grocery partners. Rest assured, continued integration of their digital and mobile customer connections is among the highest…keep reading.
Drive Productivity With Less Talk, More Decisions
A CMS Wire Article
A recent survey by McKinsey Global Institute found 93% of leaders currently use at least one social technology in their organizations, yet only 14% of those same leaders polled said they were satisfied with their organization’s current ability to communicate and collaborate. A prime complaint is that while there may be a lot of communication and document sharing going on in today’s digital workplace, too often there’s…keep reading.
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