The Customer Data Platform: Solving Problems & Driving Digital Transformation

Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.

Adam Corey, VP of Marketing at Tealium, and David Raab, Founder of the Customer Data Platform Institute, recently did a lively webinar on “The CDP: Solving Problems & Driving Digital Transformation.”