Being customer-centric and digitally focused is quickly becoming a competitive differentiator for brands and being able to make insights-driven decisions for the business comes down to having data intelligence. As traditional ways of gathering and analyzing data are starting to fade, brands are quickly seeing the need to rise to the occasion in creating a more strategic, intelligent and digital way to capture, manage and analyze their customer data.
And being able to do just that is the concept of digital intelligence. Forrester defines this as “the capture, management and analysis of customer data and insights to deliver a holistic view of customers’ digital interactions for the purpose of continuously optimizing business decisions and experiences as customers digitally engage across the customer lifecycle.”
Tealium licensed Forrester’s ‘The Digital Intelligence Playbook: Build Digital Intelligence For Your Insights-Driven Business’ that sets the groundwork needed for the strategy, technologies and best practices around building a digital intelligence practice.
Although the importance and benefits of a digitally intelligent business are obvious, the road to get there isn’t always the easiest path a brand can go down. Becoming truly intelligent requires brands to transform in the way they look at their technology frameworks, organizational structures, metrics and organization practices.
Forrester lays out a 4 phase approach to attaining digital intelligence:
Learn how to implement these 4 key steps and approaches to being a more insights-driven business and download Forrester’s ‘The Digital Intelligence Playbook: Build Digital Intelligence For Your Insights-Driven Business today!