Marketing Strategy
December 5, 2023
MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Why CIOs Will Lead Digital Transformation
An Information Week Article
Have you ever spoken to a Netflix customer service representative? Probably not. The Netflix user experience is so simple that there’s no reason ever to seek help. The company’s stock is up 40,000 percent over the past six years because Netflix has completely redefined the economics of its business around technology. And they’re a prime example of digital transformation, it’s…keep reading.
Hyper-Relevant Experiences Are Only As Good As Your Data
A CMS Wire Article
Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “hyper-relevant” experiences for consumers, making marketing more meaningful and compelling, increasing value and loyalty. The irony is that most marketers are so focused on the promise of AI that they are forgetting about…keep reading.
How One CMO Revamped Her Role
A Harvard Business Review Article
When she first saw the email, she thought she was about to be fired. About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multi-billion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” The email contained a link to a…keep reading.
Artificial Intelligence – What CTO’s And Companies Need To Know
An InformationAge Article
The trouble with the word artificial intelligence is the word intelligence. It misleads — people conjure up images of thinking machines, Stephen Spielberg; Arnold Schwarzenegger coming back from the future and saying: “I’ll be back.” Who knows what the future may bring, but for now, and for all intents and purposes, people may be confusing intelligence and sentience. Neither are well defined — and for all we know…keep reading.
This Is Why You Can’t Get Anything Done At The End Of The Workday
A Fast Company Article
Chances are, you start each workday with high hopes and energy. You get to the office ready to take on the world. Your energy may ebb and flow, but you reach a point (often an hour or two before the day ends) where you’re just tapped out. You are physically there at work, but your brain has taken a holiday. You may find yourself doing…keep reading.
