Customer data onboarding is a well-accepted marketing practice as it makes a crucial connection between offline and known data on a customer available as online audience segments marketers can use in segmentation strategies. But as digital marketing becomes more complex, dynamic B2C marketers need to understand how to maximize the impact of their onboarding investments.
On the surface, customer data onboarding might look like it’s only an audience-building tool, but it’s really so much more than that.
Brands that look at the customer onboarding process through the lens of a data and identity resolution solution can expect much greater results with their efforts. Click To TweetTo make the most of onboarding, B2C marketers must do two things: Extend the application of onboarding beyond targeting into measurement and personalization, and actively manage customer data and the onboarding process.
Tealium recently licensed a July 2017 Forrester report, “Making the Most of Customer Data Onboarding” that breaks down the 6 key data onboarding steps an organization should follow to have the greatest impact on customer engagement:
Continue reading the remaining steps here and download the entire July 2017 Forrester report, “Making the Most of Customer Data Onboarding” today!