GDPR: Increase Brand Trust By Knowing The Consumers’ View on Data Privacy

A significant legislative shift in data privacy and governance is taking place in Europe and it’s leading the way towards global change. With the General Data Protection Regulation (GDPR) set to become law in May of 2018, organizations will face severe penalties for non-compliance.

And it’s not just legal risk alone, but the loss of consumer trust that is associated with data leakage, usage and storage. It’s crucial that brands manage evolving data-protection expectations of their customers. But how do consumers feel about brands using their data?

Meredith Albertson, Sr. Director of Marketing at Tealium, recently did a 30 minute webinar on “GDPR: Increasing Brand Trust By Knowing Your Consumers’ Views on Data Privacy.