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Ever tried explaining tag management to a non-digital marketer? It can take just a little bit of explanation, starting with what tags are, the important role they play, and why these little bits [...]

Earlier this month, I wrote a column for MarketingLand called “5 Ways to Embrace Your Inner Marketing Technologist,” in which I explored some different ways that marketers could [...]

Two years ago on Cyber Monday, a faulty advertising tag began causing intermittent site performance issues across Deckers’ online network. Not good timing. The company, a leading lifestyle [...]

 Editor’s Note: Learning how to navigate an increasingly complex marketing technology landscape is something that continues to challenge many marketers. Tag management helps brands easily deploy, [...]

Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short [...]

One of the many benefits of tag management is the ability to seamlessly integrate digital marketing vendor tags — i.e., JavaScript code snippets — into your web and mobile channels. [...]

During a recent Tealium University event, we asked digital marketers from major brands about why they chose Tealium for their tag management needs. Here’s what they had to say.

The symptoms are usually the same: lots of digital marketing vendor tags, lots of data, and no easy way to manage everything. That’s a common pain scenario described by many people who have [...]

One of the core, recognized benefits of tag management is marketing agility, i.e., the ability to launch new solutions and campaigns faster than ever before. With tag management in their arsenal, [...]

Learn how Beachbody, the leader in in-home fitness and weight loss solutions, is using Tealium iQ Tag Management System to increase campaign velocity, improve testing and optimization, and [...]