Blog

Editor’s Note: The following is a guest blog post by David DeFranza, senior content strategist at Brooks Bell, an enterprise-level web site optimization and A/B split-testing firm. For most [...]

Tealium tag management customers are among the most savvy and knowledgeable digital marketers in the industry. So what keeps them up at night? We asked a few of them at a recent Tealium [...]

Editor’s Note: If there’s anyone who’s been at the forefront of the trend regarding technology’s increasingly important role in today’s digital marketing [...]

Today at the W Hotel in downtown Seattle, Tealium will host yet another Tealium University session for customers and strategic partners. Ever wonder what Tealium University is all about? Watch [...]

Is “big data” just a buzzword, or does it have true meaning for marketers? Here’s what some Tealium customers and partners had to do say about the topic while attending a recent [...]

In my last post, I outlined the shortcomings of the marketing funnel when it comes to today’s marketplace. But given the limitations of existing models, how does one go about measuring marketing [...]

What are the solutions that modern digital marketers are using to drive results? We asked that question of some of our customers at Tealium University in Santa Monica recently. Here are their [...]

Last week, Tealium hosted its eighth Tealium University event of the year, this time at the Viceroy Hotel in Santa Monica near L.A. More than 50 customers and partners descended upon the upscale [...]

Digital Velocity Europe returned to London recently for the second year and this time it was even bigger and better. Tag management and data unification continue to be hot topics, drawing [...]

The world is changing before our eyes, including the way we carry out our daily activities. For example, I recently hired a roofer to fix a leaky roof at my house. To find one, I asked for [...]