Blog

We founded Tealium with the mission of solving marketing’s big data challenge — a challenge created by the confluence of four macro trends that we see persisting for at least the next decade. [...]

Editor’s Note: This is part of an ongoing interview series with digital marketing leaders, including many of the 500+ major solution vendors that are integrated into the Tealium tag management [...]

Last week, Tealium announced new and improved functionalities to help organizations more effectively deploy testing & optimization vendor tags. In a nutshell, the new features allow [...]

Those who follow the constant evolution of digital marketing have probably noticed that tag management is repeating many of the same lessons learned by the web analytics community over a decade [...]

Editor’s Note: This is part of an ongoing blog series with digital marketing leaders, including many of the 500+ marketing vendors that are integrated into the Tealium tag management platform. [...]

So many vendors, so many options. In a space where just two years ago we saw only a handful of players in tag management, we now have a menu of TMS vendors to choose from, all with shiny new [...]

It’s no secret that marketing is evolving. New media, new models and a changing focus have signaled a shift from broad campaign measurement to per ad ROI. Better tracking at a click/impression [...]

Your business is unlike any other. You have products unlike your competitors and you have customers and users that highly value the unique products, quality and service you provide. You’ve [...]

Just five months after the success of Tealium’s inaugural user conference in San Diego, last week’s Digital Velocity Europe, our first user conference this side of the Atlantic, was overflowing [...]

When it comes to making important buying decisions, people often rely on the recommendations of their trusted network. With the rise of social media, access to this type of information has become [...]