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What is tag management, how does it work, and what are the specific benefits to digital marketers? Those questions and many more will be answered next week during an American Marketing Assocation [...]

Editor’s Note: The following is an interview with Gary Angel, President and CTO of Semphonic, a leading digital measurement and analytics consulting firm. Gary was recently named Most [...]

If someone you knew was having a cool party, but couldn’t invite you because of a potential conflict of interest, what would you do? A) Throw your own party at a hotel next door and poach [...]

Imagine yourself on the shore of a beautiful Caribbean beach. The palms trees are swaying lightly in the breeze and your favorite frozen cocktail is resting beside you. At this point, you are [...]

Webtrends, Inc., the global leader in unified mobile, social and web analytics and engagement, today announced that it will begin offering turnkey web analytics integration through a new [...]

PALM DESERT, CA (Feb. 28, 2012) — Tealium, the leader in enterprise tag management, today announced at eTail West that several major e-commerce brands have selected Tealium’s tag [...]

As our clients are discovering, with tag management, it’s the little things that make a big difference. You may purchase a tag management solution solely for the ability to add new tags [...]

Update: Tealium this week was named a Finalist in this category based on WAA member voting. Winners to be announced March 6. Tealium is proud to be nominated by one of its customers for Best [...]

Whenever someone lays claim to ‘the next generation’ of a movement I always question the purpose and meaning. Having lived through the consolidation of the web analytic spaces and [...]

Adding third-party vendor tags to your site allows for some very nice benefits, from improving the customer experience to increasing online revenue, but there are also inherent risks. Risk is [...]