A Day at Tealium University

Digital transformation is not just a trend but a necessity, and staying ahead of the curve is paramount. Understanding the latest developments in technology and marketing can be the key to success in this rapidly evolving landscape. That’s where events like Tealium’s Digital Velocity come into play, offering a platform for industry leaders, innovators, and […]

In today's world, data is more important than ever before. Companies are collecting vast amounts of data from various sources, including websites, mobile apps, and social media. However, it can be challenging to manage this data effectively, especially when it comes to tracking events and ensuring that the data is accurate, useful and consented by consumers. This is where Tealium's Event Data Framework comes in.

Here at Tealium, we like to say that customer data is a company’s greatest asset. However, that same data when collected without consent, can be its greatest liability. With our new Consent Integrations for Tealium iQ Tag Management, you can easily enforce your customer’s consent preferences captured by non-Tealium consent management platforms.