Tealium and SEO with JSON-LD
Tealium makes it easy – it’s just a tag.
We’re excited to share that Tealium recently introduced a new Tealium SEO (JSON-LD). Yes, your tag management system (TMS) can now help with your Search Engine Optimization (SEO) efforts as well.
What does that mean? I invite you to read on.
If you haven’t heard of JSON-LD or don’t have time for the rants of its founder, then the Tealium SEO tag is just what you need.
Using the new “Tealium SEO” tag, you can inject information for Google’s robots to pick up and use later when someone does a search on google.com.
Search Results – Better than Ever
The end game is your search results on google.com are improved, and even a subtle change in how your search results are displayed could have an impact on click-through rates. For example, search Google for “Tealium AudienceStream” and note the breadcrumb format of the search results.
tealium.com › Products › AudienceStream
The team here at Tealium, as expected, is leveraging this tag. And here’s the good news: it’s a free tag available to any Tealium customer.
For those e-commerce sites out there, you can leverage the new Tealium SEO Tag to showcase your products, their current price, and even review/rating information. This is a lot fancier than the above breadcrumbs.
Note: The same search on Yahoo search engine will show the non-breadcrumb-style version of search results. Yahoo does not appear to be leveraging JSON-LD at the time of this writing.
Hope you enjoy using this new tag on your site.