Data Strategy
April 18, 2024
How To Get Ahead With Zero-Party Data (It’s a Customer Data Gamechanger)
This blog acts as a guide for zero-party data, how to collect zero-party data, and the benefits of this underutilized data type. Plus, we discuss how to use your zero-party data strategy as a competitive advantage. In our latest webinar, Zero-Party Data for a Competitive Advantage, we sat down with data experts for a comprehensive […]
Data Strategy
April 15, 2024
How Customer Data APIs are Critical to Your Business
Why customer data APIs are relevant to more than just developers, and how business roles should take advantage This is part 1 of a 2-part blog series exploring the business value of CDP APIs, and Tealium’s approach to APIs in light of our recently released Moments API. As APIs are the way for two or […]
Data Strategy
April 4, 2024
A Complete Guide to Data Collection for Artificial Intelligence (AI)
As Artificial Intelligence (AI) continues to be embedded in businesses, it’s clear that clean, real-time data stands as a critical lynchpin in its effective application. Our webinar, Drive AI Results with Trusted Data, featured CEO, Jeff Lunsford, along with senior leaders in AI. This blog will cover key takeaways from the webinar, the basics of […]
