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Tag Archives for: "Brand Perception"
How Document.write is at Odds with Your Customer Strategy
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By Brian Kranson
In Customer Centricity Posted October 13, 2016

How Document.write is at Odds with Your Customer Strategy

Digital marketers often utilize the JavaScript document.write method as a mechanism to avoid a common site performance issue called the ‘web page flicker effect.’ But there is a downside to using [...]

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Data as the New Currency
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By Adam Corey
In Insights and Analytics Posted July 29, 2016

Data as the New Currency

It’s no secret that today’s consumers expect their online experiences to be tailored to their interests. A recent study confirmed that three-quarters of consumers would readily share details [...]

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Redefining ‘Anonymous’ Visitors
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By Meredith Albertson
In Customer Centricity Posted July 19, 2016

Redefining ‘Anonymous’ Visitors

Behavioral data is the most powerful insight that you can have about someone’s purchase intent or the way in which they’re engaging your brand—and marketers aren’t utilizing a large amount of [...]

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‘I’m a terrible golfer, I don’t need two putters in my bag”
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By Charlotte Morgan
In Customer Centricity Posted February 22, 2016

‘I’m a terrible golfer, I don’t need two putters in my bag”

Retail is fast becoming more complex.  You need to deliver on all omnichannel customer engagement experiences and understand that an individual’s preferences directly affect your bottom [...]

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Digital Velocity 2016 – Our Biggest and Best Yet
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By Adam Corey
In Customer Centricity Posted February 18, 2016

Digital Velocity 2016 – Our Biggest and Best Yet

Digital Velocity 2016 is just around the corner, and we couldn’t be more excited about this year’s agenda – our strongest and most diverse yet. For those of you who aren’t familiar, Digital [...]

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