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Tag Archives for: "data fragmentation"
Product Spotlight: Tealium DataAccess
  0
By Meredith Albertson
In Customer Centricity Posted August 25, 2016

Product Spotlight: Tealium DataAccess

Today, companies are challenged with organizational silos and fragmented data sets, due in part, to using large numbers of technologies that weren’t developed with the purpose of working [...]

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  0
By Erik Bratt
In Customer Centricity Posted October 22, 2014

Infographic: How Developing a Formal Martech Strategy Pays Off Big

Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short [...]

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