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Tag Archives for: "First-Party Data"
Introducing Tealium’s Martech Challenge
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By Elena Hill
In Under the Hood Posted December 14, 2016

Introducing Tealium’s Martech Challenge

Customers have growing expectations with the companies they buy from and engage with. They understand that today’s technology should improve the ability to serve them better. Here at Tealium, we [...]

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Video Blog: More Digital Trends and Predictions for Q4 2016
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By Kyle Brierley
In Customer Centricity Posted December 8, 2016

Video Blog: More Digital Trends and Predictions for Q4 2016

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Digital Trends and Predictions: Q4 2016
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By Kyle Brierley
In Customer Centricity Posted November 21, 2016

Digital Trends and Predictions: Q4 2016

Brands and publishers are constantly innovating new ways to compete and win the attention of consumers. Brands need to capitalize on a limited number of digital touchpoints to connect with their [...]

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Data Governance: 5-Step Checklist for Success
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By Nicole Doone
In Data Governance Posted October 5, 2016

Data Governance: 5-Step Checklist for Success

In May 2018, the General Data Protection Regulation (GDPR) will take effect, enforcing all organizations to be compliant. While the principles of accountability and transparency have previously [...]

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‘I’m a terrible golfer, I don’t need two putters in my bag”
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By Charlotte Morgan
In Customer Centricity Posted February 22, 2016

‘I’m a terrible golfer, I don’t need two putters in my bag”

Retail is fast becoming more complex.  You need to deliver on all omnichannel customer engagement experiences and understand that an individual’s preferences directly affect your bottom [...]

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Yahoo Announces Key Updates to Ad Tech Portfolio at Advertising Week
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By Adam Corey
In Insights and Analytics Posted September 29, 2015

Yahoo Announces Key Updates to Ad Tech Portfolio at Advertising Week

Yesterday, our friends at Yahoo announced key updates to their advertising technology portfolio at Advertising Week in New York. This includes new product features for Yahoo Gemini, as well as a [...]

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