real-time marketing Archives

In Customer Centricity Posted July 30, 2015

When it Comes to Customer Data, Think Uber not Yellow Cab

For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]

By Jay Calavas

In Customer Centricity Posted July 27, 2015

3 Keys to Make Sure Your Omnichannel Personalization isn’t Creepy or Overbearing

The age of real-time omnichannel personalization is here, which is both a great opportunity and challenge for marketers: namely, how do you implement effective personalization without [...]