San Diego, CA (August 14, 2013) — Tealium, the leader in enterprise tag management today announced the launch of the Tealium Digital 100, a new index showing the most deployed digital marketing solutions on enterprise websites worldwide.
Compiled quarterly, the Tealium Digital 100 reveals which digital marketing vendor tags are deployed across Tealium’s global base of 300+ enterprise customers, representing thousands of websites, including e-commerce, publishing, financial services, travel and more. The index lists each vendor, along with the category that they belong to, ranging from advertising to social media. With an estimated 2,000+ tag-based digital marketing solutions on the market, the index can be used by marketers as a starting point for understanding the top vendors in the digital marketing landscape.
Highlights of the Q2 2013 Tealium Digital 100 include:
“The Tealium Digital 100 reflects real trends in marketing, including the ongoing shift from contextual advertising to audience-based or targeted advertising,” said Erik Bratt, Vice President of Marketing for Tealium. “The index also gives CMOs a unique understanding of the vendor mix that savvy enterprises deploy to optimize results.”
Tealium helps digital marketers increase efficiency and results by making it easy to deploy and manage the website and mobile tags that most digital marketing vendors require. Tealium provides turnkey tag integration with 500+ vendors, enabling marketers to add, edit or remove any tag by themselves without requiring software development. To become certified within Tealium’s Tag Marketplace, vendors can directly contact Tealium.
“We’re happy to see that the Tealium Digital 100 reflects ForeSee’s standing as one of the most widely-used customer experience metrics in the world,” said Eric Feinberg, Senior Director of Mobile, Media & Entertainment for Foresee, a pioneer in customer experience analytics. “The Tealium Digital 100 is a useful tool for companies hoping to narrow the field by seeing which best-in-class tools other companies are using.”
Vendor | Type |
---|---|
Affiliate Window | Affiliate Marketing |
Affilinet | Affiliate Marketing |
Commission Junction | Affiliate Marketing |
Google Affiliate Network | Affiliate Marketing |
Impact Radius | Affiliate Marketing |
LinkShare | Affiliate Marketing |
LinkTrust | Affiliate Marketing |
Pepperjam | Affiliate Marketing |
TradeDoubler | Affiliate Marketing |
Zanox | Affiliate Marketing |
Adobe SiteCatalyst | Analytics |
Bizrate Insights | Analytics |
Channel Intelligence | Analytics |
Chartbeat | Analytics |
ClearSaleing | Analytics |
ClickTale | Analytics |
ComScore | Analytics |
Convertro | Analytics |
CrazyEgg | Analytics |
ForeSee | Analytics |
Google Analytics | Analytics |
Google Universal Analytics | Analytics |
IBM Coremetrics | Analytics |
KISSinsights | Analytics |
Nielsen | Analytics |
OpinionLab | Analytics |
Quantcast | Analytics |
Webtrends | Analytics |
Adroll | Display Advertising |
Advertising.com | Display Advertising |
AppNexus | Display Advertising |
Atlas | Display Advertising |
AudienceScience | Display Advertising |
Bizo | Display Advertising |
BlueLithium (Yahoo) | Display Advertising |
BuyBuddy (Brighter Option) | Display Advertising |
Buysight | Display Advertising |
Chango | Display Advertising |
ChannelAdvisor | Display Advertising |
Criteo | Display Advertising |
Dotomi | Display Advertising |
DoubleClick – Floodlight | Display Advertising |
DoubleClick – Spotlight | Display Advertising |
Efficient Frontier | Display Advertising |
Fetchback | Display Advertising |
Google Publisher Tag | Display Advertising |
Improve Digital 360Yield | Display Advertising |
Media 6 Degrees | Display Advertising |
MediaFORGE | Display Advertising |
MediaMath | Display Advertising |
MediaMind (BurstingPipe) | Display Advertising |
Mediaplex | Display Advertising |
Mercent | Display Advertising |
Microsoft adCenter | Display Advertising |
Nanigans | Display Advertising |
Netmining | Display Advertising |
Right Media | Display Advertising |
Rocket Fuel | Display Advertising |
Steelhouse | Display Advertising |
Turn | Display Advertising |
ValueClick Media (Fastclick) | Display Advertising |
YD (Yieldivision) | Display Advertising |
CheetahMail | Email / Marketing Automation |
Eloqua | Email / Marketing Automation |
ExactTarget | Email / Marketing Automation |
Marketo | Email / Marketing Automation |
Adobe Test and Target | Optimization / Personalization |
Baynote | Optimization / Personalization |
Certona | Optimization / Personalization |
Datalogix | Optimization / Personalization |
Kampyle | Optimization / Personalization |
Monetate | Optimization / Personalization |
MyBuys | Optimization / Personalization |
MyThings | Optimization / Personalization |
Optimizely | Optimization / Personalization |
SeeWhy | Optimization / Personalization |
TellApart | Optimization / Personalization |
Visual Website Optimizer | Optimization / Personalization |
Akamai | Other |
LivePerson | Other |
Bing Conversion | Search Engine Marketing |
Google AdWords Conversions | Search Engine marketing |
Google AdWords Remarketing | Search Engine Marketing |
Invite Media | Search Engine Marketing |
Kenshoo | Search Engine marketing |
Marin Software | Search Engine Marketing |
RKG (Rimm-Kaufman Group) | Search Engine Marketing |
Yahoo Search Marketing | Search Engine Marketing |
Bazaarvoice | Shopping |
Become | Shopping |
GoDataFeed | Shopping |
Nextag ROI Tracker | Shopping |
PriceGrabber | Shopping |
Shopping.com | Shopping |
AddThis | Social Media |
Extole | Social Media |
Social Media | |
Facebook Conversions | Social Media |
Google Plus | Social Media |
Social Media |
To find out more about the Tealium Digital 100, please visit www.tealium.com/digital100.