Our library contains a variety of resources focused on enterprise tag management, customer data and real-time marketing. Come back often to explore best practices, success stories, data-driven reporting and fresh perspectives.
Today’s business leaders are faced with an increasingly fractured vendor landscape leading to operational inefficiency, siloed teams, loss of consumer trust and legal risk and, worst of all, a disjointed customer experience. In a market where companies largely differentiate and scale on customer experience, this makes data strategy a vital component of organizational health.
The proliferation of marketing technologies, an expansion in the use of private customer data and a rapid shift in the global privacy environment (GDPR and EU-US Privacy Shield, for example) are creating an increasingly vulnerable environment with harsh penalties for non-compliance.
How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy and program. This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play.
It’s a simple truth: no one can predict the future of marketing technology reliably. The onslaught of new vendors and capabilities is only getting more overwhelming and, in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today’s marketers plan for tomorrow successfully?
Learn how L.L. Bean is using Tealium AudienceStream as a single source of customer profiles to power cart and browse abandonment, as well as align customer messaging across channels.
See how Mason Companies, which runs ShoeMall.com and other major e-commerce sites, achieved what it thought was impossible: deploy 99 tags across nine divisions in four weeks.