Reports and Whitepapers
A comprehensive collection of assets to help inform your real-time marketing strategy.
New technology is creating new opportunities to improve the customer experience and drive results. Leverage this unique collection to learn about the latest trends and opportunities shaping digital marketing and real-time customer engagement.
Featured Reports
Gartner Report: 100 Data and Analytics Predictions for 2021
We’re entering the fourth industrial revolution. After years in development, once-futuristic technologies are starting to have a real impact on customer experience – and data is proving to be the catalyst for digital transformation.
Today’s Most Powerful Martech Duo: The CDP and DSP
Being able to capture, act on and leverage a single source of truth on acquired conversions is critical in having effective display ad campaigns. The combination of Customer Data Platforms (CDPs) and Demand Side Platforms (DSPs) provides organizations with real-time data, and connectivity of that data, across all marketing channels.
General Data Protection Regulation 2017
The focus of the General Data Protection Regulation (GDPR) may be European data, but its reach extends much further, applying to any company (including those in the US) collecting, storing and processing the data of EU citizens. This means its key aim of improving and protecting consumer rights is set to raise the standard of data processing transparency, globally. Giving users the right to access, correct, delete, and transfer the data held about them, GDPR will provide consumers with a deeper understanding of the way brands perceive them and how to realize the value of their personal data.
A new solution has recently appeared: the Customer Data Platform (CDP)
As purpose-built products designed from the start to assemble and distribute
customer data, CDPs promise to be faster, easier, cheaper and more flexible
than previous solutions. But CDPs are not widely understood and such
promises rightly arouse much skepticism. This paper aims to dispel the
skepticism by explaining what CDPs are, why they overcome previously
unsolvable problems and how you take advantage of them.
Why the Universal Data Hub?
Today’s business leaders are faced with an increasingly fractured vendor landscape leading to operational inefficiency, siloed teams, loss of consumer trust and legal risk and, worst of all, a disjointed customer experience. In a market where companies largely differentiate and scale on customer experience, this makes data strategy a vital component of organizational health.
Data Governance: Embracing Security and Privacy
The proliferation of marketing technologies, an expansion in the use of private customer data and a rapid shift in the global privacy environment (GDPR and EU-US Privacy Shield, for example) are creating an increasingly vulnerable environment with harsh penalties for non-compliance.
Future-Proof Your Marketing Technology
It’s a simple truth: no one can predict the future of marketing technology reliably. The onslaught of new vendors and capabilities is only getting more overwhelming and, in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today’s marketers plan for tomorrow successfully?
Driving Contextual Marketing Experiences in the Increasingly Anonymous Era
The vast majority of website visitors are anonymous—97 or 98 percent, according to different studies. That is, for most companies, only 2-3 percent of visitors share an email address or other identifying piece of information that qualifies them as ‘known.’
Universal Data Hub
The 11 Core Functionalities of a Successful Data Strategy
It’s become clear that a unified approach to data is the most efficient and effective solution to activating the tangled web of marketing technology adopted by companies.
How to Solve the 4 Biggest Data Problems from the MarTech Explosion
A Universal Data Hub efficiently solves major internal and external challenges while creating a flexible data infrastructure that adapts with the market.
Enterprise Tag Management
Top 8 ROI Considerations for Tag Management
While a free TMS is an option, it is important to understand that “free” does not always mean “without cost.” Here are 8 factors to consider before choosing between a free TMS or Tealium.
Tag Management System RFP Primer and Template
This RFP primer emphasizes key purchase criteria to help you buy the best tag management system possible.
Best Practices For Optimizing Website Performance With Tag Management
Learn how tag management best practices can optimize website performance, and improve data security and governance.
Econsultancy: Tag Management Buyer’s Guide
Get an inside look at market trends, with profiles of 12 leading tag management vendors, as well as advice for buyers looking for a technology provider.
Tame the Digital Marketing Beast
There’s a beast living in your digital marketing machinery and he’s wreaking havoc with your best-laid plans. Learn how to control the beast and bring order to chaos.
Improving Testing & Optimization Through Tag Management
Tag management powers many tools within the modern ecosystem, including the deployment and enhancement of major testing and optimisation tools.
The ROI of Tag Management, 2015 Edition
Learn the specific benefits and advantages of enterprise tag management, including the impact on marketing productivity, web site performance, and much more.
Build Your Own Marketing Cloud
Find out how unifying your marketing technology stack with enterprise tag management can create new possibilities for customer engagement and success.
Unified Marketing
Quantify How Well You Unify
Tealium and the CMO Council explore the business impact of marketing technology integration in this first-of-its-kind study.
Rise of the Chief Data Officer
CDOs are moving into the boardroom because ‘data as an asset’ is at the centre of company strategies. Learn how a CDO could benefit your organisation.
Digital Data Distribution Platforms in Action
Collecting universal customer profiles is one thing, but how do you drive action? Learn why real-time data distribution is key.
The Path to Unified Marketing
Learn how you can unlock the potential of your marketing through the integration of both previously siloed applications and data.
Tealium’s Simplified Approach to the Digital Data Layer
All data layers are not created the same. Learn how Tealium’s innovative approach to the digital data layer sets you up for success.
The Pressures of Personalisation
Want to understand how personalisation is changing marketing? How as marketers you can deliver the personalised experience your customers expect?
The Case for the Real-Time Customer Data Platform
Customer Data Platforms (CDPs) have emerged in recent years as a way to help marketers build a complete customer view.
Additional Reports
How to Deploy Tealium iQ
Learn best practices and easy-to-follow steps for deploying Tealium iQ from SiteOlytics, a certified partner and e-commerce consulting agency.
10 Benefits of Tag Management
Tag management has evolved rapidly in recent years, emerging as the answer to the long-held goal of unified marketing.
How Tealium’s Multi-CDN Architecture Creates the World’s Fastest Tag Management Delivery Network
The world’s biggest brands choose Tealium for its massive scalable and performance. Learn what makes our architecture the leading option.
Escape the Holiday Code Freeze
Tag management is key for helping e-commerce marketers stay agile during the traditional holiday code freeze. Learn why and read a case study.
Data-Centric Tag Management
Tag management isn’t really about tags, but about data. Learn why this is such an important distinction and how it can power your digital efforts.
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