Leveraging Data for the Customer Experience

In partnership with

As marketing, digital, and data leaders, we understand that customer demands have evolved. They expect real-time messaging and engagement that respects their preferences, and is highly targeted to their wants and needs.

In response to these demands, brands are forced to rethink engagement strategies and how to interact with their customers across the channels that serve them best.

On October 4th, we invite you to join us over lunch with our featured speaker Kern Hoh, Associate Director Marketing from Zalora, as he discusses how Zalora has rethought how they leverage data for their customer experience strategy.

In addition, we will be hearing from industry leaders Aleetza Senn, CEO Sparkline & Catherine Ballantyne, Director, Solutions Consulting, APAC –  Tealium, as they share key learnings on

  • Increasing the ROI out of your current tech stack
  • Enabling identity resolution whilst maintaining data governance
  • How a robust data supply chain + data analytics = data freedom

For more information, please email Joseph Suriya @

4th October, 12:30 pm – 3:00 pm

Adrift Restaurant
10 Bayfront Restaurant Hotel Lobby Tower 2, Marina Bay Sands 018956


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