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Awin's tracking consists of four core elements, namely the Journey Tag / Mastertag, the Conversion Tag, the Fall-back Conversion Pixel and finally Product Level Tracking. Also included within this tracking suite is multi-channel and custom data reporting and the well renowned Awin Cross Device technology.
Supported Integration Types
Awin can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
Awin can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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