DataXu

AdTech

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Join a live demonstration of Tealium's native support for DataXu to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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About DataXu

DataXu's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

Supported Integration Types

DataXu can be integrated in the following ways:

AudienceStream

Device-Based Delivery

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

DataXu can be integrated in the following ways:

Connected Devices

Web Browser

Your Server

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Features

This integration offers these features:

Cookie Match
Tealium iQ DataXu Cookie Matching Service associates the Tealium Visitor ID with the DataXu User ID
Add User to Segment(s)
Using DataXu Audience Ingestion APIs are designed send audience data into the DataXu platform.

State of the CDP 2023

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue

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State of CDP Report 2023

State of CDP Report 2023

DataXu

Get a Demo

About DataXu

DataXu's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

Supported Integration Types

DataXu can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

DataXu can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

State of the CDP 2023

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue