About DataXu

DataXu's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.


This integration offers these features:

  • Cookie Match
    Tealium iQ DataXu Cookie Matching Service associates the Tealium Visitor ID with the DataXu User ID
  • Add User to Segment(s)
    Using DataXu Audience Ingestion APIs are designed send audience data into the DataXu platform.

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