---
title: "Lytics"
id: "50334"
type: "integrations"
slug: "lytics"
published_at: "2022-02-10T23:18:32+00:00"
modified_at: "2022-02-10T23:18:32+00:00"
url: "https://tealium.com/integrations/lytics/"
markdown_url: "https://tealium.com/integrations/lytics.md"
excerpt: "Lytics is the data hub built for marketers. Connect all your marketing data and create behavior-rich user segments. Export these custom segments to your marketing tools and improve campaign precision. Tealium allows you to implement and manage Lytics's JavaScript tag..."
taxonomy_integration_categories:
  - "Analytics"
  - "Mobile"
taxonomy_integration_devices:
  - "Web Browser"
taxonomy_integration_types:
  - "Device-Based Delivery"
---

Analytics

Mobile

# Lytics

## Join a live demonstration of Tealium's native support for Lytics to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

Lytics is the data hub built for marketers. Connect all your marketing data and create behavior-rich user segments. Export these custom segments to your marketing tools and improve campaign precision. Tealium allows you to implement and manage Lytics's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

## Supported Integration Types

### Lytics can be integrated in the following ways:

Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

## Supported Device Types

### Lytics can be integrated in the following ways:

Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

## 2025 Future of Customer Data

#### Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

[Get the Report](/resource/whitepaper/2025-state-of-the-cdp/)

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