---
title: "Marketo"
id: "50371"
type: "integrations"
slug: "marketo"
published_at: "2022-02-10T23:18:45+00:00"
modified_at: "2022-02-10T23:18:45+00:00"
url: "https://tealium.com/integrations/marketo/"
markdown_url: "https://tealium.com/integrations/marketo.md"
excerpt: "Tealium's integration with Marketo allows marketing operations and email marketing professionals to enrich their marketing automation programs for customer behavior attributes to build more targeted and relevant programs. Through its AudienceStream product, Tealium allows marketers to add and update lead..."
taxonomy_integration_categories:
  - "Email"
taxonomy_integration_devices:
  - "Connected Devices"
  - "Mobile"
  - "Web Browser"
  - "Your Server"
taxonomy_integration_types:
  - "AudienceStream"
  - "Device-Based Delivery"
---

Email

# Marketo

## Join a live demonstration of Tealium's native support for Marketo to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

Tealium's integration with Marketo allows marketing operations and email marketing professionals to enrich their marketing automation programs for customer behavior attributes to build more targeted and relevant programs. Through its AudienceStream product, Tealium allows marketers to add and update lead information based on customer behavior and supports triggered email campaigns based on real-time interactions. Tealium's support of Marketo's Munchkin JavaScript API also allows non-technical users the ability to add and enhance web site tracking to help build a more robust marketing automation implementation.

## Supported Integration Types

### Marketo can be integrated in the following ways:

AudienceStream These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

## Supported Device Types

### Marketo can be integrated in the following ways:

Connected Devices Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.Mobile Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.Your Server Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

## Features

### This integration offers these features:

### Add Lead to a List

### Remove Lead From a List

### Send Transactional Email

### Create or Update a Lead

### Merge a Lead

## 2025 Future of Customer Data

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[Get the Report](/resource/whitepaper/2025-state-of-the-cdp/)

### Submitted! Thank you!