---
title: "MediaMath"
id: "50406"
type: "integrations"
slug: "mediamath"
published_at: "2022-02-10T23:19:00+00:00"
modified_at: "2022-03-17T23:11:15+00:00"
url: "https://tealium.com/integrations/mediamath/"
markdown_url: "https://tealium.com/integrations/mediamath.md"
excerpt: "MediaMath is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Use Tealium's MediaMath tag and/or AudienceStream connector to onboard first party data in real-time."
taxonomy_integration_categories:
  - "AdTech"
taxonomy_integration_devices:
  - "Web Browser"
taxonomy_integration_types:
  - "AudienceStream"
  - "Device-Based Delivery"
---

AdTech

# MediaMath

## Join a live demonstration of Tealium's native support for MediaMath to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

MediaMath is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Use Tealium's MediaMath tag and/or AudienceStream connector to onboard first party data in real-time.

## Supported Integration Types

### MediaMath can be integrated in the following ways:

Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.AudienceStream These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

## Supported Device Types

### MediaMath can be integrated in the following ways:

Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

## Features

### This integration offers these features:

### Cookie Match

Tealium iQ MediaMath Cookie Matching Service enables a buyer to associate the cookie that identifies a Tealium visitor

## 2025 Future of Customer Data

#### Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

[Get the Report](/resource/whitepaper/2025-state-of-the-cdp/)

### Submitted! Thank you!