---
title: "Microsoft Advertising Universal Event Tracking (UET)"
id: "50421"
type: "integrations"
slug: "microsoft-advertising-universal-event-tracking-uet"
published_at: "2022-02-10T23:19:00+00:00"
modified_at: "2022-02-10T23:19:00+00:00"
url: "https://tealium.com/integrations/microsoft-advertising-universal-event-tracking-uet/"
markdown_url: "https://tealium.com/integrations/microsoft-advertising-universal-event-tracking-uet.md"
excerpt: "Microsoft Advertising Universal Event Tracking (UET) Tag is used for track conversions and re-messaging. Tealium allows you to implement and manage Microsoft Advertising UET's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules..."
taxonomy_integration_categories:
  - "Analytics"
  - "Mobile"
taxonomy_integration_devices:
  - "Web Browser"
taxonomy_integration_types:
  - "Device-Based Delivery"
---

Analytics

Mobile

# Microsoft Advertising Universal Event Tracking (UET)

## Join a live demonstration of Tealium's native support for Microsoft Advertising Universal Event Tracking (UET) to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

Microsoft Advertising Universal Event Tracking (UET) Tag is used for track conversions and re-messaging. Tealium allows you to implement and manage Microsoft Advertising UET's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

## Supported Integration Types

### Microsoft Advertising Universal Event Tracking (UET) can be integrated in the following ways:

Device-Based Delivery These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

## Supported Device Types

### Microsoft Advertising Universal Event Tracking (UET) can be integrated in the following ways:

Web Browser These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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