---
title: "Optimizely Dynamic Customer Profiles"
id: "50566"
type: "integrations"
slug: "optimizely-dynamic-customer-profiles"
published_at: "2022-02-10T23:19:55+00:00"
modified_at: "2023-08-09T20:35:46+00:00"
url: "https://tealium.com/integrations/optimizely-dynamic-customer-profiles/"
markdown_url: "https://tealium.com/integrations/optimizely-dynamic-customer-profiles.md"
excerpt: "A Dynamic Customer Profile (DCP) is a single, actionable view of your customer built from a combination of first and third-party customer data. It enables you to deliver consistent, personalized web and mobile experiences for your most valuable customers, and..."
taxonomy_integration_categories:
  - "Engagement and VoC"
  - "Personalization"
taxonomy_integration_devices:
  - "Connected Devices"
  - "Your Server"
taxonomy_integration_types:
  - "AudienceStream"
  - "EventStream"
---

Engagement and VoC

Personalization

# Optimizely Dynamic Customer Profiles

## Join a live demonstration of Tealium's native support for Optimizely Dynamic Customer Profiles to see how Tealium makes it easier to implement and enrich this part of your digital stack.

[Get a Demo](/cdh-demo-2)

A Dynamic Customer Profile (DCP) is a single, actionable view of your customer built from a combination of first and third-party customer data. It enables you to deliver consistent, personalized web and mobile experiences for your most valuable customers, and measure the impact of those experiences.

## Supported Integration Types

### Optimizely Dynamic Customer Profiles can be integrated in the following ways:

AudienceStream These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.EventStream These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

## Supported Device Types

### Optimizely Dynamic Customer Profiles can be integrated in the following ways:

Your Server Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.Connected Devices Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

## Features

### This integration offers these features:

### Update Customer Profile

Update a customer profile.

## 2025 Future of Customer Data

#### Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

[Get the Report](/resource/whitepaper/2025-state-of-the-cdp/)

### Submitted! Thank you!